SPONSORED BY TRULY HARD SELTZER TRUE PREMIUM VODKA SAMUEL ADAMS
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SOUVENIR FIT FOR A KING
What bowling superstars signed this souvenir pin? Learn more about this item.
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THE WOMAN’S BOWLING GUIDE
Published in 1959, this bowling guide provided women with technical bowling tips alongside on-trend fashion and makeup tips. Author Sylvia Wene (later Sylvia Martin) was no stranger to the lanes. In M ...
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COLOR COORDINATED
Bowling shirt manufacturers such as King Louie offered brightly colored prints and designs as part of targeted campaigns like this one from 1959. King Louie marketed their products directly to bowling ...
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AN EIGHT WEEK EVENT
In 1959, the American Bowling Congress (ABC) chose St. Louis, Missouri, to host a massive ABC tournament. The tournament ran for over two months. Nearly 5,500 bowling teams competed, comprised of the ...
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PIONEER LIGHTS UP THE NIGHT
The Pioneer Lanes in Addison, Illinois, embraced technological advancements inside and out! The massive sign that greeted bowlers outside the center was 37.5 feet high and 26 feet wide. It was made of ...
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JAYNE MANSFIELD MEETS BILLY WELU
Jayne Mansfield brought her daughter Jayne Marie to the opening of Dallas’s Cotton Bowling Palace. The new alley was dressed to the nine pins, with AMF Magic Triangle technology and AMF Streamline Dec ...
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THE MAGIC OF AMF
If pinsetting could be automated and made simpler, why couldn’t ball return? The AMF Magic Circle, released a few years after the Pinspotter, addressed this very concern. The circular revolving tray h ...
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DICK CLARK FOR AMF
Already a household name, Dick Clark was a sought-after endorser during the 1950s. His shows, like American Bandstand, were huge hits, and AMF, one of the bowling industry’s top companies, hired him a ...
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TALLYING THE WINNINGS
Despite being in its golden age, bowling trophies in the 1950s and 1960s did not guarantee large sums of money. The Budweisers squad, however, was among the most profitable teams in the sport. As this ...
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BUDWEISER UNIFORM
Anheuser-Busch placed a bet on bowling in 1954 that paid a huge return. The beer company offered a one-year sponsorship deal to the fledgling Budweisers, who then became the most dominant team in the ...
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