SPONSORED BY TRULY HARD SELTZER SAMUEL ADAMS DEX IMAGING
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ALL-STAR WORKERS
These workers, shown here on December 17, 1959, prepared the lanes at the Civic Auditorium in Omaha, Nebraska, for the 19th BPAA All-Star Tournament. It took workers about a month to get the lanes rea ...
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AN EIGHT WEEK EVENT
In 1959, the American Bowling Congress (ABC) chose St. Louis, Missouri, to host a massive ABC tournament. The tournament ran for over two months. Nearly 5,500 bowling teams competed, comprised of the ...
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BRAINS, BRAWN & BOWLING
No matter the competition, Marion Ladewig was at the top of her game. She partnered with Buzz Fazio, captain of the Falstaff Beer team of St. Louis, for the Brains and Brawn television show broadcaste ...
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BUDWEISER UNIFORM
Anheuser-Busch placed a bet on bowling in 1954 that paid a huge return. The beer company offered a one-year sponsorship deal to the fledgling Budweisers, who then became the most dominant team in the ...
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COLOR COORDINATED
Bowling shirt manufacturers such as King Louie offered brightly colored prints and designs as part of targeted campaigns like this one from 1959. King Louie marketed their products directly to bowling ...
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DICK CLARK FOR AMF
Already a household name, Dick Clark was a sought-after endorser during the 1950s. His shows, like American Bandstand, were huge hits, and AMF, one of the bowling industry’s top companies, hired him a ...
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JAYNE MANSFIELD MEETS BILLY WELU
Jayne Mansfield brought her daughter Jayne Marie to the opening of Dallas’s Cotton Bowling Palace. The new alley was dressed to the nine pins, with AMF Magic Triangle technology and AMF Streamline Dec ...
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PIONEER LIGHTS UP THE NIGHT
The Pioneer Lanes in Addison, Illinois, embraced technological advancements inside and out! The massive sign that greeted bowlers outside the center was 37.5 feet high and 26 feet wide. It was made of ...
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SOUVENIR FIT FOR A KING
What bowling superstars signed this souvenir pin? Learn more about this item.
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TALLYING THE WINNINGS
Despite being in its golden age, bowling trophies in the 1950s and 1960s did not guarantee large sums of money. The Budweisers squad, however, was among the most profitable teams in the sport. As this ...
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