SPONSORED BY TRULY HARD SELTZER TRUE PREMIUM VODKA SAMUEL ADAMS
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KEEPING SCORE WITH KRUMSKE
Brunswick introduced their Automatic Scorer at Village Lanes in Chicago, Illinois. Brunswick’s vice president for marketing described the event as “the dawn of a new era in bowling.” The premiere attr ...
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ADDING AUTOMATION
When the Brunswick Automatic Scorer debuted in 1967, it was touted as the first major innovation in bowling since the release of the automatic pinsetter some twenty years earlier. The machine used a c ...
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THE SCIENCE OF SCORING
Willingness to embrace new technologies has long been a strength of the bowling industry. From the early adoption of rubber balls to computerized lane maintenance, bowlers and proprietors have not shi ...
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OH OH IT’S MAGIC
Less than a decade after the first automatic scorer debuted, AMF released the MagicScore, a revolutionary new scoring system. A reviewer who attended the demonstration declared that the MagicScore “li ...
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MARKETING WITH MISS BRUNSWICK
Given the widespread popularity of Brunswick products, the company clearly had no trouble marketing their newest technologies. Still, spokespeople were an important aspect of the Automatic Scorer roll ...
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