SPONSORED BY TRULY HARD SELTZER SAMUEL ADAMS DEX IMAGING
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COACHING A CHAMPION
Bill Morrissey was Marion Ladewig’s coach and general manager throughout her bowling career. The two met in the mid-1930s when Ladewig played shortstop for a softball team sponsored by Morrissey, a lo ...
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COLOR COORDINATED
Bowling shirt manufacturers such as King Louie offered brightly colored prints and designs as part of targeted campaigns like this one from 1959. King Louie marketed their products directly to bowling ...
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CROWDING AROUND ST. LOUIS
With over two months of action, the 1959 ABC Tournament drew enormous crowds. Held in St. Louis, Missouri, at the 138th Infantry Armory, the tournament featured 5,000 participants with some of the mos ...
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DICK CLARK FOR AMF
Already a household name, Dick Clark was a sought-after endorser during the 1950s. His shows, like American Bandstand, were huge hits, and AMF, one of the bowling industry’s top companies, hired him a ...
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ELEVEN-IN-A-ROW
To become a member of the Eleven-in-a-Row Club, a bowler must roll 11 consecutive strikes in one game. The achievement, one pin short of a perfect game, was recognized by the American Bowling Congress ...
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ELVIRA ON THE LANES
Elvira Toepfer (right) became a celebrated figure in Detroit’s bowling scene, earning the title of Motor City’s Queen of Bowling a remarkable eight times. This photo shows her during the 1952 All-Star ...
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ETHEL SABLATNIK, 20 YEARS OF SERVICE
Ethel Sablatnik served as a delegate from the St. Louis Women’s Bowling Association to the Women’s International Bowling Congress in 1953. A longtime supporter of women’s bowling in 1953, Sablatnik wo ...
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EUROPEAN KEEPSAKES
The 2nd and 3rd Federation Internationale des Quilleurs (FIQ) World Championships were held in Essen, Germany, and Helsingborg, Sweden, respectively. A top bowler could collect commemorative plaques f ...
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EXTRA! EXTRA! DETROIT TOURNAMENT
As bowling began to grow in popularity in the United States, sport-specific periodicals started popping up to cover the local and national news about bowling. Seen here are two men reading The Modern ...
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FAMILY NIGHT AT THE LANES
Bowling alleys were perfect for a family night out. Families could grab a snack and a drink and enjoy a night of friendly bowling, with maybe a touch of a competitive spirit! Alleys offered affordable ...
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