SPONSORED BY TRULY HARD SELTZER TRUE PREMIUM VODKA SAMUEL ADAMS
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WE’VE COME A LONG WAY
Women’s bowling fashion has truly come a long way. The magazine It’s Bowling Time included this spread, “Great Improvements in Women’s Fashion” to show the remarkable evolution from 1920s bowling wear ...
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THE ODD COUPLE PREPARE TO ROLL
Walter Matthau and Jack Lemmon approached the foul line in this still from Paramount Picture’s The Odd Couple.
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KEEPING SCORE WITH KRUMSKE
Brunswick introduced their Automatic Scorer at Village Lanes in Chicago, Illinois. Brunswick’s vice president for marketing described the event as “the dawn of a new era in bowling.” The premiere attr ...
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ADDING AUTOMATION
When the Brunswick Automatic Scorer debuted in 1967, it was touted as the first major innovation in bowling since the release of the automatic pinsetter some twenty years earlier. The machine used a c ...
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THE SCIENCE OF SCORING
Willingness to embrace new technologies has long been a strength of the bowling industry. From the early adoption of rubber balls to computerized lane maintenance, bowlers and proprietors have not shi ...
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MARKETING WITH MISS BRUNSWICK
Given the widespread popularity of Brunswick products, the company clearly had no trouble marketing their newest technologies. Still, spokespeople were an important aspect of the Automatic Scorer roll ...
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COME COLLECT YOUR TROPHY!
The Bowling Proprietors’ Association of America (BPAA) formed the Youth Bowling Association in 1963. They worked with high school bowling groups to promote the sport among teens as both recreation and ...
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